Why do I need branding services?
Branding services are essential for businesses of any scale because they help to differentiate them in a crowded market and create a unique identity that customers can recognise and remember.
A strong brand identity increases customer loyalty and drives repeat business. Furthermore, you cannot market yourself effectively without a carefully managed brand.
Successful businesses, like many of our clients from Southampton, Hampshire invest in the branding services we offer to develop a consistent and compelling brand image across all customer touch-points, including websites, social media, packaging, and advertising.
If you want to discuss our branding services, feel free to get in-touch below
Brand Strategy Services
We create impactful brand strategy, designed around your market, challenges and ambition. Identifying what makes you different, we’ll help you realise the full potential of your brand, get a competitive advantage, and succeed.
But what is a brand strategy?
A brand strategy is the plan or approach that a company needs to establish and promote its brand in the marketplace. It involves defining the unique qualities and characteristics that differentiate a company’s brand from its competitors, identifying the target audience, and developing a messaging and communication plan to create a strong and consistent brand image. A well-developed brand strategy can help a company build brand awareness, increase customer loyalty, and ultimately drive business success.
Brand Architecture Services
What is brand architecture though?
Brand architecture is the structure for a parent brand and its related sub-brands, products and services. It’s the framework in which connected brands relate to one another in terms of the overarching master brand and ho they communicate. It allows your audiences to understand your offerings and clearly understand what your brand stands for and the value it provides. The master brand is the name applied to a group of brands overall, think Unilever. A brand architecture model may include logos, color palettes, style guides and other components that ensure consistency for products and services. You can read more here.
Brand Messaging and Tone of Voice Services
What your brand sounds like is equally as important as how it looks. We create expertly written copy that perfectly communicates your positioning, expresses your purpose and builds meaningful relationships with every stakeholder.
Brand messaging and tone of voice are critical components of a company’s brand strategy. Brand messaging is the key messages or statements that your company needs to communicate its brand values, benefits and points of difference to your target audience. Your tone of voice, is the way in which a company delivers its brand messages. It’s the overall personality and style that you want to use when communicating to your its audience.
Together, brand messaging and tone of voice help to establish a consistent and recognisable brand image that connects with customers and builds brand loyalty over time.
What type of branding services do you offer in Southampton, Hampshire?
Frost Creative is a full service creative, branding and design agency. We provide a wide range of branding services from our studio in Southampton, Hampshire. We tailor our approach to the needs of each client so there’s never a one-size-fits-all approach here. Every solution we provide is designed to solve your specific brand or marketing challenge and achieve the results you want. The types of branding services we provide includes but is not limited to: Brand strategy, brand architecture, employer branding, corporate identity design, brand guidelines, tone of voice, key messaging, graphic language, verbal identity, website design, brochure design and more.
Our expertise crosses strategy, design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be.
Employer Branding Services
In the hyper-competitive talent market, we’ll use award-winning strategy and creative to help you engage your employees, improve retention, and recruit the very best candidates for every role. From recruitment campaigns, internal communications and magazines to intranets and social content, we’re able to help.
But what is employer branding?
Employer branding in short is the process of creating and promoting a company’s reputation as an employer in the job market. It involves communicating a company’s values, culture, and benefits to potential job candidates in order to attract and retain top talent. An effective employer branding strategy can help a company stand out from its competitors, increase employee engagement and retention, and ultimately drive business success. It can include various activities such as job postings, social media presence, employee referral programs, and employer reviews on job sites. You can read more about why employer branding is important here
If you want to discuss our branding services, feel free to get in-touch below
Corporate Identity Services
We design brand identities that stand out, demand attention, and make people take action. Your identity should be a true reflection of your brand personality, encapsulate your business story, communicate your offer and be a true reflection of your values and purpose. In Southampton, Hampshire, businesses can benefit from our corporate identity services to create a strong brand presence and increase brand recognition. By partnering with a local agency like Frost Creative that specialises in corporate identity, you can ensure that your brand is represented effectively across all channels, including digital and traditional marketing.
Creative Campaigns and Digital Services
Every successful brand needs to be agile and able to communicate consistently across an ever-increasing variety of media. Our multidisciplinary creative team deliver everything from creative campaigns, marketing collateral, print ads, web design (UX/UI), video and more.
Everywhere your audience goes, we’re there.
Partnering with a local agency, like us that specialises in creative campaigns and digital services can help businesses looking for branding services in Southampton, Hampshire to achieve brand consistency and stand out in the marketplace. We provide a range of services, including marketing collateral, print ads, web design, video production, and more, to help you communicate your brand message effectively and consistently. With a multidisciplinary creative team, we work with businesses to develop a clear and consistent brand message that resonates with your target audience.
Our full range of creative branding services include:
Brand strategy & consultancy
• Brand naming
• Brand values
• Vision setting
• Brand positioning
• Brand proposition
• Brand differentiation
• Brand architecture
• Brand language
• Employer branding
• Product naming
• Key messaging frameworks
• Key business opportunities.
• Campaign management
• Marketing strategy
• Digital marketing
• Market research
• Media planning and delivery.
Branding Implementation
• Identity design & systems
• Visual language
• Brand guidelines
• Brand campaign toolkits
• Brand messaging & TOV
• Core brand marketing assets
• Brand guardianship.
Creative
• Advertising
• Art direction
• Bespoke photography
• Campaign creation
• Copywriting
• CGIs
• Illustration.
Graphic design
• Books & magazines
• Brochure design
• Exhibitions
• Events
• Financial reports
• Internal communications
• Interiors & environments
• Packaging
• Point of sale
• Signage & way-finding.
Digital
• App design
• User experience (UX)
• Social media campaign assets
• Motion & video
• Responsive website design & build
• Hosting & Maintenance.