If you have a newly established brand, you may be wondering about the best ways to market it. After all, the world of business is competitive and brands compete to get an edge over their competition through any means possible – it’s a noisy world out there. Since there are so many ways to promote and market your business, it can be challenging to figure out which approach is the best. On top of that, the business landscape has shifted dramatically and now many resources are dedicated to marketing online. Marketing online is not new but there has been a big shift in businesses marketing more online than more traditional methods because of the increasing popularity of the internet and the lasting changes that the coronavirus pandemic has forced upon the population. Therefore it is understandable that you may be confused and want to better understand what you should prioritise when marketing your brand. We will discuss simple and effective ways to market your newly established brand in this article:
1. Strong and consistent visual design
Having a strong visual design as part of your marketing campaign is quintessential. This is because having a good visual design will catch people’s attention and convince them to give your brand a chance. Implementing a solid visual strategy is crucial for all aspects of your marketing campaign, whether it be ads, website pages, or social media posts. We recommend implementing minimalistic simple designs as it reflects confidence and a sense of maturity. Often those brands that have lots to shout about are the less trustworthy.
Having a well-designed brand guidelines document is vital, as this will be pivotal in achieving consistent branded content for your marketing and ensuring that your brand is visually and tonally presented the correct way, at all times. As you would expect, a brand agency like us can make sure you have all the marketing tools you need for all touch-points. And whilst on the topic of touch-points, don’t forget the workspace. Signage or creative wallpaper can be an excellent physical representation of your brand and be a powerful tool for engaging your staff and clients internally, reinforcing your brand positioning and values. There are many digital signage companies here in the UK we use for interior brand projects.
2. Search Engine Optimisation (SEO)
Search engine optimisation is one of the most important things you want to focus on if you want to market your brand in the long term. To understand why, it is first essential to understand the purpose of a search engine. A search engine aims to provide its users with results that answer and satisfy their intent. The only way they can do so is by providing valuable content that is easy to read and access. Therefore, SEO involves optimising your website to get to the top of search engine result pages. There are billions of searches done every day, so think of the potential customers you can get if they visit your website through search engines.
Now that you understand how a search engine works, it is time to look at how you can SEO optimise your website. Search engines typically index your website based on hundreds of factors. Therefore, we recommend hiring an SEO expert for your brand’s website. Some of the most critical factors are:
- Website architecture
- Content value and readability
- Page loading speed
- Link building.
3. Social Media
Billions of people worldwide use social media in some form every day. Additionally, social media’s content-focused nature is the perfect place for you to market your brand to a broad audience cost effectively. You can do so on multiple social media platforms like Facebook, Twitter, and Instagram. However, it is vital to remember that the type of content they each specialise in will differ. Therefore, you will have to post your content accordingly. For example, you can use only pictures with small captions on Instagram but may have to have more written content on Twitter. Additionally, we recommend that you post regularly and vary your content so that it does not get stale. Gradually, you will be able to build a customer base solely from social media.
Marketing a newly established brand can be tricky due to the intense competitiveness of the market you are trying to break into. Additionally, the changing landscape of business towards the digital marketplace means that old marketing techniques are no longer as practical or as cost effective as they used to be. Therefore, there are certain marketing techniques you want to prioritise based on importance before you can move on to the rest. We have discussed the most important ones in the article above as effective ways to market your newly established brand.
We hope this article helps you build your freshly established brand into a successful one.