BIHIMA (The British Irish Hearing Instrument Manufacturers Association) is an industry association representing Hearing Aid manufacturers in Britain and Ireland. We worked in collaboration with BIHIMA and Olive communications over the last few months to develop the new brand identity and marketing collateral for the organisation.
Previously known as BHAMA (British Hearing Aid Association) the name had been changed to incorporate Ireland and also to substitute the word ‘Aid’ for ‘Instrument’. The change of name brings the UK Association closer to its European counterpart EHIMA and hence the reason for the rebrand.
We successfully developed a new brand that is identifiable by its image and proposition and created an online platform for the association through a fully responsive website and selection of marketing assets for online and offline channels. These included; Brand guidelines, stationery, social media banners, e-marketing templates and website. Our idea behind the identity itself was unity and sound. As this is a trade body with multiple members all working together to be ‘The Voice of hearing Technology’ we created a simple sound pulse icon with each dot representing its members and resources available to the industry. The website was designed with a mobile first approach, factoring in that the majority of site visitors will be viewing the site on a mobile or tablet device. The CMS was developed with flexibility in mind. BIHIMA are able to update the content and overall look and feel according to their marketing, to compliment future marketing or brand campaigns.
You can view their mobile friendly website here