A rich website that reflects Kabuto’s brand flavour
Growing food brand Kabuto Noodles comes with its own sense of Asian-inspired style. Its website needed to capture that unique, engaging feel without compromising functionality. We designed a beautiful responsive website that mirrored Kabuto’s brand while allowing incredible flexibility for future campaigns.
The new website would need to support the overall Kabuto Marketing objectives of the following:
• Generating undisputed brand clarity
• Build a strong brand personality
The existing Kabuto website was predominantly product focussed and this needed to be addressed to incorporate further (prospective) customer engagement opportunities and so increase brand loyalty.
We created a site that was simple, easy to use and ensured visitors felt that Kabuto Noodles were relevant to their life.
increase on page views when compared to old website
The website is designed and built on a solid 16 column grid frame work, this enabled us to integrate a flexible widget system that enabled Kabuto to deploy various promotional buttons throughout the site.
For launch we focussed on a lifestyle image approach, this was the best way to reflect the brand proposition.
48.5% Increase in dwell time
79.7% Increase in page views
34.7% Decrease in bounce rate on desktop
53% Decrease in bounce rate on mobile