INCREASING DWELL TIME BY 48.5% & CUTTING MOBILE BOUNCE RATES BY OVER HALF

Cient:
Kabuto Noodles is a growing food brand with a distinct Asian-inspired personality. Their unique sense of style and humour has helped them build strong recognition in the market, and they needed a new website that would reflect this brand character while supporting ambitious marketing goals.

Challenge:
Kabuto’s existing website was heavily product-focused, limiting opportunities for customer engagement and brand storytelling. The site didn’t capture the lifestyle and playful spirit of the brand, and it offered little flexibility for future campaigns. Kabuto wanted a platform that could:

• Generate greater brand clarity
• Build a stronger, more engaging brand personality
• Support increased customer loyalty through richer content and interaction

Solution:
We designed and built a responsive website anchored in Kabuto’s bold brand proposition. A solid 16-column grid framework enabled the creation of a flexible widget system, allowing Kabuto’s marketing team to deploy promotional content across the site with ease. For launch, we focused on a lifestyle-led creative approach. By moving away from a purely product-driven design and embracing rich, engaging imagery, the site better captured Kabuto’s flavourful personality while staying simple, intuitive, and easy for customers to navigate.

Results:
The new site has delivered significant improvements in customer engagement and usability:

• 48.5% increase in dwell time
• 79.7% increase in page views
• 34.7% decrease in bounce rate on desktop

“The new site not only captures Kabuto’s unique personality, it’s also delivering fantastic results in terms of engagement and usability. A huge improvement and a real step forward for our brand.”

Karen Heldoorn, Marketing Manager, Kabuto Noodles