Generating an ROI within 6 weeks & exceeding performance metrics by 11%

Client:
One of the UK’s largest housing associations, Abri (previously Radian) manages over 50,000 homes, serving more than 114,000 customers. They provide affordable and social housing, shared ownership options and market rentals.

Challenge:
Their private rental brand, SMART, had cluttered messaging and an inconsistent tone of voice. Abri were concerned a lack of understanding from its audience may affect the success of their latest project.

Solution:
With a tight launch deadline, the brand needed sharper positioning and marketing assets that would cut through and drive fast results. Working closely with the leadership team, SMART’s core messaging was revamped to create a more engaging, inspiring brand story.

We also collaborated with their media agency to develop a comprehensive marketing strategy. This would include all site hoardings, digital advertising and social content under a unified tone of voice and messaging framework.

Results:
With a clear identity and stronger market presence, the SMART campaign exceeded all KPIs by 11%, with all Berry Court properties fully rented within five months.

“The ROI on our design investment was delivered within 6 weeks”

Matt Ball, Digital Comms Manager, Abri