Turning 25 years of experience into a fresh new brand identity.
Style and substance. Form and function. Much like graphic design, the world of architecture is all about balance.
When established studio Dalkin Scotton Architects (DSP) restructured its business, it needed a reinvented brand that felt both contemporary and classic – reflecting over 25 years’ experience alongside big ambitions for the future.
Laying the foundations for stylish communication
Working collaboratively with the DSP team, we explored the world of architecture to develop names and visual identities for two new brands that would ultimately become Stoas Architects and Stoas Safety.
Drawing on architectural techniques and methodologies, we developed a striking (yet simple) visual system that would become the essence of the brand’s new style. Clean, consistent and understated, this would become a vital touchstone for the brand and a mark of consistency across all future communications.
From concept to collateral
- Name generation
- Brand identity
- Brand guidelines
- Core marketing collateral
- Website design