A Beacon of Educational Excellence under one umbrella

Client:
The Lighthouse Learning Trust is a multi-academy trust comprising St Vincent and Richard Taunton Sixth Form Colleges. It delivers high-quality, career-focused education and training, aiming to unlock potential and promote social mobility.

Challenge:
LLT had 3 specific goals: To seamlessly combine their two colleges, which had previously operated independently, under one umbrella. To highlight its credentials more effectively and promote itself as an educational centre of excellence. And to ensure the brand communicated the values of career-focused education, community empowerment, and commitment to the future.

Solution:
Creating a brand strategy that left no aspect unexplored, we started by establishing four core pillars: empathy, educational excellence, partnership strength and thought leadership.

These pillars would be woven throughout many elements of LLT’s brand. They also aligned perfectly with their distinction within the education sector: a commitment to career-focused education, training and opportunities and its pivotal role in unlocking the potential of every student.

We also redefined LLT’s purpose: to empower educators to create positive opportunities for students, their communities, and the economy. Emphasising their dedication to cultivating a dynamic learning environment and building valuable partnerships.

Results:
Beyond crafting a brand identity, we established a robust and seamless brand architecture, with LLT, Richard Taunton College, and St. Vincent College now sharing a unified vision. Guided by the concept of “a leading light,” it we also delivered a cohesive visual identity.

“We are so pleased with the outcome of the rebrand. The Frost team did an amazing job translating our vision and values into something that is cohesive, interesting, and refreshing, as well as giving us a strong identity to our external stakeholders. They are also great to work with!”

Bev Flanagan, Head of Marketing & Communications