Refreshed communications for leading Private Dental Clinic

Delivering the perfect message

City Bridge Dental is a leading private Dental Clinic located in Winchester providing an exceptional range of leading dentistry and patient care. They boast state of the art facilities and a fantastic team delivering cutting edge treatments for general, specialist and cosmetic dentistry.

Following a brand and communications audit it was evident that their existing marketing assets were not quite hitting the mark and having the desired impact on their target market.

A comprehensive brand refresh and marketing campaign.

With City Bridge being an elite and prestigious Dental Practice it was important the brand and marketing presented them in the right way. The previous branding and marketing campaigns were difficult to understand due to confused messaging and inconsistent application. Working collaboratively with the City Bridge PR team, we delivered our 5 stage branding program. We needed to rethink the brand proposition, simplify the core messaging and create a more engaging, refreshing way to present the Dentist.

We devised an effective brand identity and created everything from the sales collateral to press advertising, social media templates and a full website redesign, delivering all the core marketing assets.

We came up with the line ‘Protect. Enhance. Restore.’ which encapsulates everything City Bridge offer. Then we applied it across simple, consistent and engaging marketing assets. Delivering a clearer direction and clarity of message.

How can we help?

Submit an overview of your challenge and one of the team will be right back in-touch.

Alternatively, please give us a call to discuss your requirements: 01489 892 602

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