Guiding Corrigenda Group through the journey
Facilities services specialist Corrigenda Group is made up of two subsidiaries: Corrigenda Facilities Management and Churches Maintenance. To reach large, high-profile projects, the group needed to bring consistency to its disjointed, fragmented branding.
We led the Corrigenda board on a journey. An exploration to uncover the brand’s underlying purpose – then reflect it in both guidelines and assets.
Exploring Corrigenda Group’s purpose
Following a series of collaborative workshops, we developed a new proposition for the group – ‘Delivering the Less Ordinary’. This would go on to define what the brand stands for. And, ultimately, why people should do business with Corrigenda. As well as design talent, we were able to give Corrigenda that advantage of a team that understood branding. We could lead discussions from the outset, helping the business navigate a tricky, often uncertain process.
A project-winning new brand identity
- Brand positioning
- Brand guidelines
- Brand development
- Print and digital collateral
- Vehicle livery
Since our rebrand was rolled out in 2014 Corrigenda have increased turnover 25% year on year.
Year on year growth since the rebrand