Guiding Corrigenda Group through the journey
Facilities services specialist Corrigenda Group needed to bring consistency to its disjointed, fragmented branding.
We led the Corrigenda board on a journey. An exploration to uncover the brand’s underlying purpose – then reflect it in both guidelines and assets.
Exploring Corrigenda Group’s purpose
Following a series of collaborative workshops, we developed a new proposition for the group – ‘Delivering the less ordinary’. This would go on to define what the brand stands for. And, ultimately, why people should do business with Corrigenda. As well as design talent, we were able to give Corrigenda that advantage of a team that understood branding. We could lead discussions from the outset, helping the business navigate a tricky, often uncertain process.
A project-winning new brand identity
- Brand positioning
- Brand guidelines
- Brand development
- Print and digital collateral
- Vehicle livery
- Website design & build
We have helped Corrigenda achieve annual revenue growth in excess of 25% year on year. Frost has been Corrigenda’s brand partner since 2014.
Year on year growth since the rebrand