Frostbites:
  • Insights

A brand audit doesn’t need to be a Frosty affair

Branding, when done well, is one of the most powerful elements of your business. If you do it right and then look after it, nurture it and care for it like you would a child growing up, you will succeed. But it’s not easy and that’s why companies like ours exist and always will.

As a strategic brand agency, we know our stuff. We adopt the same methods and approach to our work no matter how big or small you are, but for some of the smaller businesses we speak to, it can be daunting to go through a thorough brand process. Sometimes it can just be the cost that puts them off; sometimes it’s just process and other times both. We have had comments like; “Why do we need to talk to our customers, can’t we skip that step?” or “We just need a bit of a freshen up on our website or collateral, we don’t need to do all that stuff!”

The truth is you do, and if you don’t your brand will suffer in the long term. The fact of the matter is branding is the foundation of everything; get that part right and everything else will fall in to place and be more effective. Yes, we ask some awkward questions and challenge you, but it’s all for the greater good. If we didn’t probe, challenge, disagree, speak with your customers and tell you what is wrong with your brand, we wouldn’t be able to put it right, and more importantly, you won’t grow or achieve your ambitions.

Remember, a brand is not a just logo, a colour palette or font… A brand is what your customers say it is. Without them you’re nothing.
When we work with our clients through our 5 step branding process, we do an element of brand auditing within our work. However this does cost money, so for brands that are unsure about whether they want to go through a full branding process, we’ve now developed a brand auditing offering that will give the insight they need to help them decide on what they should do with their brand moving forwards.

Can you confidently say that your customer experience truly reflects your brand values across all touch points?
Can you prove that all your communications look and sound consistent across all of your channels?
Can you, hand on heart, tell us that what you do, why you do it and who you are matters?
Your brand should be confident in proportion to its competence. Is your brand over or under confident?
What will your children say about your business? What would you like them to say?

Our brand auditing offering will give you an honest reality check. You’ll be presented with real actionable insight and be in a position to confidently decide on how to move forwards with your brand. It’s aimed specifically at making your brand leaner, more efficient and more profitable. It’s also a fun process to go through.

So, what is the Frost Brand Audit?

To put it simply, it’s a comprehensive review of your brand. From the understanding you have about what you stand for, your vision, purpose and the tools you have in place to help your teams, right through to what your customers and employees see, read, hear and experience. The auditing process will differ slightly depending on industries and individual companies but will allow you to:

  • Establish the performance of your brand
  • Discover your strengths and weaknesses
  • Align your strategy more closely with the expectations of your customers
  • Understand your place in the market compared to the competition

What are the benefits for you?

  • Fresh independent perspective from brand experts
  • An opportunity to be part of a fun creative process that will give you the ammunition to look like a star in the boardroom
  • A comprehensive look at your brand and actionable insight for where potential weaknesses exist
  • Best practice examples to guide future work
  • A proposal on how Frost Creative could support you
  • It’s cost effective, tailored to your business, adds value and delivers the results you need

What do you get?

  • A full written & visual report within 2 weeks of kick off
  • A comprehensive set of recommendations that will strengthen your brand

If you are interested in our Frost Brand Audit, feel free to call the studio on 01489  892 602 or email info@frostcreative.co.uk.