Improving BWS Group’s brand image and customer experience

A Collaborative Journey with BWS Group

In a synergistic partnership with BWS Group, we embarked on a transformative expedition encompassing a comprehensive rebranding initiative and the conception of an avant-garde online software application. This dynamic system, seamlessly integrated into their digital infrastructure, orchestrates the seamless compilation of building manuals. The result is a streamlined administrative process, heightened operational efficiency, and an unparalleled standard of service, enriching the experiences of both clients and end users.

Challenges and Objectives

As the construction industry continues to evolve, BWS Group recognised the need to recalibrate its approach to building manuals and client interactions. The dual-fold objective was clear: to fortify brand presence through rebranding while ushering in a new era of digitalised manual compilation, thereby augmenting customer experience and engagement.

Strategic Approach

Holistic Rebranding: Our collaboration commenced with an in-depth rebranding analysis, unraveling the essence of BWS Group’s identity. This comprehensive understanding underpinned our strategic approach, ensuring brand cohesiveness and resonance.

Innovative Digital Solution: The crux of our strategy was the development of a pioneering online software application. Seamlessly melded with BWS Group’s digital ecosystem, this system not only expedites the compilation of diverse construction documents but also empowers real-time status tracking and effortless downloads of completed manuals.

Client-Centric Focus: A cornerstone of our approach was to empower BWS Group to enhance their client experiences. The automated system offers swift access to essential project documents, eliminates the need for manual document follow-ups, and extends a user-friendly platform for end users to interact with manuals.

Our impact

Elevated Efficiency and Experiences: The innovative automation and digitisation of building manuals introduced heightened operational efficiency. Notably, it propelled BWS Group to offer an elevated customer experience, fostering lasting client relationships.

Diversified Revenue Avenues: Beyond operational enhancements, our solution unlocked novel revenue streams through potential subscription models and standalone purchases of comprehensive or individual manual components.

Digital Engagement Channel: The bespoke software application seamlessly aligns with BWS Group’s commitment to offer unparalleled customer support. It signifies a pioneering digital channel, ensuring steadfast and responsive interactions with clients.

48.7%

Reduction in administration costs

25%

Increase in project efficiency

How can we help?

Submit an overview of your challenge and one of the team will be right back in-touch.

Alternatively, please give us a call to discuss your requirements: 01489 892 602

Do you have a project to discuss?
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How can we help?

Submit an overview of your challenge and one of the team will be right back in-touch.

Alternatively, please give us a call to discuss your requirements: 01489 892 602

Do you have a project to discuss?
Your privacy is important to us. To read our Privacy Policy click here.