EMPOWERING NHS AUDIENCES TO SEEK SUPPORT & DRIVING GREATER ENGAGEMENT

  • What we did:
  • Brand Experience & Communications
  • Brand Strategy & Identity

Client:
The Healthier Together Support Network (HTSN) is a wellbeing service for NHS Bristol, North Somerset and South Gloucestershire Integrated Care Partnership, providing vital support for staff and patients across multiple NHS employers.

Challenge:
HTSN needed to refresh its brand and communications to increase awareness, encourage self-referral, and make it easier for NHS employers to promote the service. The existing identity lacked inclusivity, clear messaging, and a flexible toolkit to meet the diverse needs of different NHS audiences.

Solution:
We completely overhauled the brand identity, designed and built a new website, and developed a suite of core messages tailored to each audience. We created an employee engagement toolkit and template suite enabling NHS employers to ‘pick and mix’ assets to support both current and future communications.

Equality, diversity and inclusion (EDI) were at the heart of our approach. We designed a soft, inclusive illustrative style and agile messaging system that could adapt to different audiences while maintaining consistency.

Results:
The refreshed brand has made it easier for NHS teams to promote the service, empowered staff to self-refer with confidence, and helped break down taboos around mental health. Staff now clearly recognise HTSN as a service not just for patients but also for them, inclusive, relevant and supportive and the communications toolkit allows the team to maintain impactful, consistent messaging effortlessly.

“Frost were brilliant at listening to our ideas and offering input to develop the ideas into reality. We’re really impressed with the website including its streamlined usability, easy to use drop down boxes and its carefully considered colour schemes. Their flexible and adaptable approach to the service needs was hugely appreciated especially with regards to deadlines.”

Tamsin Mauri, Project Manager, Healthier Together Support Network

"Social post for brand implementation. A varied group of people to show equality, diversity and inclusion."
HTSN logo shown in different brand colours.
Pages from Brand Guidelines to demonstrate brand implementation and tone of voice.
An illustration showing a hand holding a mobile phone with a picture of a person, with a different hand holding a heart to demonstrate care.
An iMac showing an illustration of work/life balance.
An image of three phone screens, each with a social post demonstrating tone of voice and brand implementation.
An illustration showing two people talking.
A social post of a person confused by life's challenges.
Three pull up banners to show illustrations and tone of voice implementation.
An image to show an advert on the side of a telephone box.
An illustration to show life's balance - a series of stacked up stones (as per meditation) with a person sitting at the top.