Refreshing the brand for the future
Since 1983, Mighton Products has been a specialist in the world of sash windows. But as the years pass, every brand can benefit from regularly revisiting its design and positioning through a new lens. In 2016, following an initial tender process, Frost Creative became Mighton’s design and branding partners, beginning a close relationship that would encompass all of the firm’s communications.
Setting the foundation for consistent communications
As we began our relationship with Mighton, we refreshed and updated brand guidelines to create a more solid brand architecture. This helped to guarantee consistency as the company expanded into new product areas, developed sub-brands, and designed new platforms including a responsive website in collaboration with their digital agency. We became proactive brand advocates, standardising rules for how the Mighton brand is treated and then implementing our guidelines with technical illustrations, bespoke icons, and photography.
Our successful partnership with Mighton played a key role in increasing awareness around the product portfolio and, ultimately, increasing sales.
Extending and evolving the Mighton brand
- Updated brand guidelines
- Sub-brand development
- Print collateral and catalogue design
- Website design
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