Making Waves in Digital Advertising for Fluid Ads

  • What we did:
  • Brand Experience & Communications
  • Brand Strategy & Identity

Client
Fluid Ads is a digital advertising platform known for its innovative technology and disruptive approach. To strengthen market presence and resonate with target audiences, they needed a refreshed brand that reflected their vision and personality.

Challenge
Fluid Ads’ existing brand lacked the impact and distinctiveness required to stand out in a highly competitive digital advertising landscape. The challenge was to create a future-ready identity that communicated innovation, movement and confidence — while ensuring consistency across platforms and touchpoints.

Solution
We partnered with Fluid Ads to deliver a complete brand revamp:

  • Discovery & strategy: Developed the tagline “Making Waves in Digital Advertising” to encapsulate their disruptive positioning
  • Visual identity: Created a vibrant, fluid design system featuring modern colours, dynamic wave elements and motion-led visuals
  • Brand guidelines: Produced a comprehensive framework covering logo, typography, colours and tone of voice for consistent use
  • Website integration: Designed supporting assets and a dedicated guide to ensure seamless rollout across digital platforms

Templates & toolkits: Delivered assets and templates for effortless content creation by the internal team.

Results
The new brand identity has empowered Fluid Ads to:

  • Differentiate clearly in a crowded digital advertising marketplace
  • Elevate visibility and recognition with a bold, modern identity
  • Attract and engage clients with a distinctive voice and dynamic design system
  • Future-proof communications with scalable, easy-to-use brand guidelines and toolkits.

“We’re extremely excited to be launching this brand!”

Jo Cooper, head of Marketing