Increasing nationwide brand awareness & saving £98,000 in creative fees

Client:
PegasusLife, designs and develops high-quality, independent later-living communities exclusively for people over 60. Their residences combine thoughtful architecture, wellness-focused amenities, and communal spaces to support comfort, connection and ease.

Challenge:
Before engaging our services, PegasusLife were creating different brands, visual identities and stories for each new development of properties. A disjointed approach that affected awareness and understanding of their own brand and did nothing to help the parent brand.

Solution:
Addressing the need for continuity, we facilitated a nationwide redesign of each development’s marketing collaterals, including site plans, brochures, hoardings and signage. Additionally, we delivered one-off campaigns and sales & marketing assets that helped drive national brand awareness for both Pegasus Homes and its parent brand, PegasusLife.

Taking a leading role in the project, we also equipped their new, in-house design team with a comprehensive suite of creative assets and templates. This enabled them to produce consistent, on-brand campaigns marketing communications independently.

Results:
Working with their in-house design team, we not only streamlined their workflow, driving greater efficiency, but saved almost £100,000 in future creative spend.

“Frost brought clarity and consistency to our brand, empowering our in-house team and saving us significant time and costs.”

Ali Powell, PegasusLife