Marketing communications and brand guardianship
From photography to branding, design and copywriting, Frost Creative has delivered it all. PegasusLife chose to use Frost Creative because of our agile approach to working. We delivered one-off campaigns and a variety of communications collateral taking a a lead role in the creation and implementation of a variety of creative assets that gave PegasusLife’s in-house design team the tools they needed to create on-brand marketing communications, saving PegasusLife money on ongoing agency fees and improving the teams overall efficiency.
Addressing a need for continuity.
PegasusLife adopt different brands and stories for each development and as such marketing communications became muddled and PegasusLife, ‘the umbrella brand’ had not established the right level of brand awareness. Frost Creative facilitated a nationwide redesign of all their marketing collateral for each development. This included site plans, floor plates, brochures, hoardings and signage in addition to the creation of sales marketing assets that promoted PegasusLife’s services and philosophy to its customers, helping to increase brand awareness nationally for PegasusLife.
We created a full scale suite of templates and collateral for PegasusLife corporate communications, in addition to the creation of all marketing collateral for 19 developments nationwide. We worked closely with a newly formed design studio to provide brand and campaign assets that enabled PegasusLife’s teams to re-purpose for future communications.
We saved PegasusLife in excess of around £100,000 of ongoing creative fees
Improved their in-house studio efficiency by 18.5%
Increased brand awareness nationwide for PegasusLife.