Richard Taunton Sixth Form College
Richard Taunton Sixth Form College first opened its doors back in 1760 and has been providing education to the Southampton area ever since. Frost Creative were asked to craft a refreshed brand and recruitment campaign to include; the 2020/21 course prospectus and campaign collateral to engage and drive the recruitment not only for the 16-19 courses but also Adult Education. Our brand and campaign work covered multiple touch points including bus adverts, promotional leaflets, posters, roadside banners and social media amongst others.
Modernising a historic brand
We started off the project by engaging staff and students to truly understand what it was like to study or work at the college. This enabled us to make informed decisions about how we would refresh the brand and deliver our campaign.
Our research discovered that the consensus for both students and staff felt part of a community at Richard Taunton College, everyone felt inclusive and shared common values. We devised a simple, yet bold typographic campaign that highlighted these shared values and adjusted the brand positioning to be ‘We are Richard Taunton’. This simple statement reinforces the promise that no matter who you are, what your background is, or what you do or study, each and everyone is part of Richard Taunton. We overhauled the college brand image to make it more grown up and inclusive to both school leavers and adults.
Creating a whole new outlook
- Brand positioning
- Brand guidelines
- Brand development
- Print and digital collateral
- Campaign collateral