Transforming a College’s brand & communications & increasing enrolments by 11%

Client:
Richard Taunton Sixth Form College offers full-time A-Level, T-Level, and vocational courses for 16 to 19-year-olds, along with adult education options. With a history dating back to 1760, it serves around 750 students, delivering career-focused learning, enrichment programmes and pathways into higher education or employment.

Challenge:
The college wanted to create enrolment uplift in their 16 to 19 age group courses, as well as their adult education options. They didn’t feel they’d been engaging with their audience as effectively as they could.

Solution:
Engaging with a selection of staff and students, we were able to fully understand what life is like at the college. Research showed that both felt part of an inclusive community within the college.

This research would inform the elements needed in order to refresh and modernise what is a historic brand, whilst ensuring the brand feel and messaging was aligned and resonated with its audiences. College collateral, including their prospectus, was redeveloped to reflect these important elements.

Additionally, a bold, typographic recruitment campaign was devised under the theme of “We are Richard Taunton”, covering multiple touchpoints including bus adverts, promotional leaflets, posters, roadside banners and social media posts.

Results:
The campaign theme and messaging resonated, increasing student enrolment numbers by 11%. We also helped increase their website’s ‘dwell’ time by 20%.