81% revenue & 123% workforce growth + £50M funding

Client:
Wessex Internet builds and operates full fibre networks to deliver ultrafast, reliable internet — even in remote areas — connecting rural communities across the South West of England. Their services support homes, businesses, and regional development through government-backed infrastructure projects.

Challenge:
Wessex Internet had reached an inflection point in their journey and needed a brand identity that would provide longevity to their brand. Given their ambitious plans for the future, continuity and consistency of tone of voice, messaging and visuals were critically important.

Solution:
Having conducted an extensive brand audit and competitor analysis, we defined the new brand’s positioning, purpose and values. Central to this process was ensuring stakeholder alignment and buy-in throughout.

These foundations subsequently helped inform the visual look and feel of the brand, as well as its messaging framework. A more cohesive brand now clearly communicates their ambition, customer-first ethos and supports consistent storytelling across digital and physical touchpoints.

Results:
From 2021 to 2025, Wessex Internet saw revenue grow by 81%, while staff increased from 138 to 307 to support the level of their expansion. Additionally, they also secured £50 million of investment from the National Wealth Fund to expand its full fibre broadband network across the south of England.

“We have found Frost to be a great creative partner. Work is always delivered on time and to a very high standard.”

Sally Sommers, Head of Marketing, Wessex Internet